Initially founded as a joint venture between First Choice and Royal Caribbean, Island Cruises set out to bring a fresh approach to cruising and attract new and diverse customers to the exciting world of cruise line holidays.
There first season began back in the summer of 2002 with the Island Escape cruise liner delighting holidaymakers in the Mediterranean and Brazil. Since then Island have successfully improved the service provided to customers looking for cruise holidays.
Island have always aimed to provide there customers with a relaxed, friendly & informal cruise experience, pioneering the ideals which have made cruise holidays the fastest growing travel sector in the UK. The friendly service Island are now famous for has helped to cement there position as the natural choice for first time cruisers & seasoned veterans alike.
In 2007 First Choice merged with travel company TUI to become TUI Travel. The new company kept its 50 percent stake in Island Cruises with Royal Caribbean maintaining the other 50 percent.